0.7 mi from shop · 5 min
Times Square & Broadway
Originally Longacre Square — renamed in 1904 when The New York Times moved its headquarters into the brand-new Times Tower at One Times Square. The famous New Year's Eve ball drop has happened here since December 31, 1907. The pedestrian plaza you photograph today only opened in 2009, closing off Broadway to cars between 42nd and 47th.
From our door at 873 7th Avenue, you're a six-minute ride straight down 7th to the heart of Times Square. Lock up and walk the Broadway theater district — twelve blocks of glowing billboards, theaters, and street performers. By far the best landmark to visit after sunset.
Read the full Midtown guide →